Nobel Hygiene
Run Daadu Run!
Client
Nobel Hygiene
Category
Campaign
Objective
To promote Nobel Hygiene adult diapers by encouraging senior citizens to participate in marathons and embrace active ageing.
Insight
Grandparents may ignore advice from others — but they find it difficult to refuse their grandchildren.
Idea
A heartwarming film where children lovingly remind their grandparents of all the moments they already “run” for them every day — while playing, feeding, protecting, and caring for them. The campaign reframed running not as exercise, but as love, joy, and emotional connection.
Execution
• The film follows a series of playful, emotionally honest interactions between children and their grandparents. Each child shares a funny observation about how their grandparents already run around for them despite claiming they cannot. From chasing children while feeding them to running after stolen spectacles, the film builds toward a warm invitation for senior citizens to participate in a marathon — ending with the cheerful call: “Run Daadu Run!”
• The idea was designed as a film-led campaign concept that could extend into senior-citizen marathon partnerships, wellness communities, and family-driven participation initiatives.
The film ends with an empty race track waiting for senior citizens to show up — followed by the child shouting: “Run Daadu Run!”
Nobel Hygiene
Run Daadu Run!
Client
Nobel Hygiene
Category
Campaign
Objective
To promote Nobel Hygiene adult diapers by encouraging senior citizens to participate in marathons and embrace active ageing.
Insight
Grandparents may ignore advice from others — but they find it difficult to refuse their grandchildren.
Idea
A heartwarming film where children lovingly remind their grandparents of all the moments they already “run” for them every day — while playing, feeding, protecting, and caring for them. The campaign reframed running not as exercise, but as love, joy, and emotional connection.
Execution
• The film follows a series of playful, emotionally honest interactions between children and their grandparents. Each child shares a funny observation about how their grandparents already run around for them despite claiming they cannot. From chasing children while feeding them to running after stolen spectacles, the film builds toward a warm invitation for senior citizens to participate in a marathon — ending with the cheerful call: “Run Daadu Run!”
• The idea was designed as a film-led campaign concept that could extend into senior-citizen marathon partnerships, wellness communities, and family-driven participation initiatives.
The film ends with an empty race track waiting for senior citizens to show up — followed by the child shouting: “Run Daadu Run!”
Nobel Hygiene
Run Daadu Run!
Client
Nobel Hygiene
Category
Campaign
Objective
To promote Nobel Hygiene adult diapers by encouraging senior citizens to participate in marathons and embrace active ageing.
Insight
Grandparents may ignore advice from others — but they find it difficult to refuse their grandchildren.
Idea
A heartwarming film where children lovingly remind their grandparents of all the moments they already “run” for them every day — while playing, feeding, protecting, and caring for them. The campaign reframed running not as exercise, but as love, joy, and emotional connection.
Execution
• The film follows a series of playful, emotionally honest interactions between children and their grandparents. Each child shares a funny observation about how their grandparents already run around for them despite claiming they cannot. From chasing children while feeding them to running after stolen spectacles, the film builds toward a warm invitation for senior citizens to participate in a marathon — ending with the cheerful call: “Run Daadu Run!”
• The idea was designed as a film-led campaign concept that could extend into senior-citizen marathon partnerships, wellness communities, and family-driven participation initiatives.
The film ends with an empty race track waiting for senior citizens to show up — followed by the child shouting: “Run Daadu Run!”
We didn't come this far, just to come this far.
You don’t need everything figured out.
Just a starting point is enough.
We didn't come this far, just to come this far.
You don’t need everything figured out.
Just a starting point is enough.
We didn't come this far, just to come this far.
You don’t need everything figured out.
Just a starting point is enough.