Closeup Diamond Attraction
Turned a product launch into a campaign built around one simple truth: A Smile is Your First Move.
Client
Closeup
Category
FMCG
Objective
To launch Closeup Diamond Attraction in a crowded oral-care market and make the attraction feel fresh and relatable for a young audience.
Insight
A smile is your first move. It’s the first signal of confidence, interest, and connection.
Idea
Translate attraction into different types of smiles. Each smile represents a distinct expression of personality.
Execution
• Hosted a blogger meet with 25+ creators to introduce the product
• Shortlisted 7 creators, each representing a different type of smile
• Built a narrative where each smile became a personality
• Developed scripts translating these into real-life scenarios
• Brought them to life through films and a music-led piece - 7 Types of Smiles
• Ensured everything stayed rooted in the core idea
Attraction wasn’t described. It was performed… through different smiles.
Closeup Diamond Attraction
Turned a product launch into a campaign built around one simple truth: A Smile is Your First Move.
Client
Closeup
Category
FMCG
Objective
To launch Closeup Diamond Attraction in a crowded oral-care market and make the attraction feel fresh and relatable for a young audience.
Insight
A smile is your first move. It’s the first signal of confidence, interest, and connection.
Idea
Translate attraction into different types of smiles. Each smile represents a distinct expression of personality.
Execution
• Hosted a blogger meet with 25+ creators to introduce the product
• Shortlisted 7 creators, each representing a different type of smile
• Built a narrative where each smile became a personality
• Developed scripts translating these into real-life scenarios
• Brought them to life through films and a music-led piece - 7 Types of Smiles
• Ensured everything stayed rooted in the core idea
Attraction wasn’t described. It was performed… through different smiles.
Closeup Diamond Attraction
Turned a product launch into a campaign built around one simple truth: A Smile is Your First Move.
Client
Closeup
Category
FMCG
Objective
To launch Closeup Diamond Attraction in a crowded oral-care market and make the attraction feel fresh and relatable for a young audience.
Insight
A smile is your first move. It’s the first signal of confidence, interest, and connection.
Idea
Translate attraction into different types of smiles. Each smile represents a distinct expression of personality.
Execution
• Hosted a blogger meet with 25+ creators to introduce the product
• Shortlisted 7 creators, each representing a different type of smile
• Built a narrative where each smile became a personality
• Developed scripts translating these into real-life scenarios
• Brought them to life through films and a music-led piece - 7 Types of Smiles
• Ensured everything stayed rooted in the core idea
Attraction wasn’t described. It was performed… through different smiles.
Page One
A starter content offer for businesses that need clearer blogs, website copy,
or content direction before creating more posts.
₹2,999
Choose one starting point:
Website Clarity Starter
2 website pages with social content direction.
Blog + Social Starter
1 blog with a complete LinkedIn and Instagram content breakdown.
Social Starter
4 social posts with hooks, captions, formats, and content direction.
Good for founders, consultants, small businesses,
and agencies who want to test content direction
before committing to a bigger project.
We didn't come this far, just to come this far.
You don’t need everything figured out.
Just a starting point is enough.
Page One
A starter content offer for businesses that need clearer blogs, website copy, or content direction before creating more posts.
₹2,999
Choose one starting point:
Website Clarity Starter
2 website pages with social content direction.
Blog + Social Starter
1 blog with a complete LinkedIn and Instagram content breakdown.
Social Starter
4 social posts with hooks, captions, formats, and content direction.
Good for founders, consultants, small businesses, and agencies who want to test content direction
before committing to a bigger project.
We didn't come this far, just to come this far.
You don’t need everything figured out.
Just a starting point is enough.
Page One
A starter content offer for businesses that need clearer blogs, website copy,
or content direction before creating more posts.
₹2,999
Choose one starting point:
Website Clarity Starter
2 website pages with social content direction.
Blog + Social Starter
1 blog with a complete LinkedIn and Instagram content breakdown.
Social Starter
4 social posts with hooks, captions, formats, and content direction.
Good for founders, consultants, small businesses,
and agencies who want to test content direction
before committing to a bigger project.
We didn't come this far, just to come this far.
You don’t need everything figured out.
Just a starting point is enough.