Kotak Securities
Turned a pricing benefit into a campaign that gave traders an unfair advantage everywhere.
Client
Kotak Securities
Category
Campaign/ Digital/ Activation
Objective
To make traders feel that Kotak has changed trading by offering self-traders intraday trading absolutely free. The offer needs to be at the crux of the communication.
Insight
When every trade comes at a cost, people hold back. But remove that cost, and it feels like an unfair advantage.
Idea
Position zero brokerage as an Unfair Advantage—something that puts traders ahead in every situation.
Execution
• Brought the idea into everyday environments traders interact with
• Created moments where users experienced an unfair advantage in real life
• Translated the idea across physical spaces like chai stalls, travel, and public environments
• Extended into digital platforms through contextual banners, landing pages, and media placements
• Designed multiple touchpoints that reinforced the unfair advantage across the user journey
• Ensured the idea stayed consistent across both physical and digital ecosystems
It wasn’t just a feature. It was an unfair advantage… felt everywhere.
Kotak Securities
Turned a pricing benefit into a campaign that gave traders an unfair advantage everywhere.
Client
Kotak Securities
Category
Campaign/ Digital/ Activation
Objective
To make traders feel that Kotak has changed trading by offering self-traders intraday trading absolutely free. The offer needs to be at the crux of the communication.
Insight
When every trade comes at a cost, people hold back. But remove that cost, and it feels like an unfair advantage.
Idea
Position zero brokerage as an Unfair Advantage—something that puts traders ahead in every situation.
Execution
• Brought the idea into everyday environments traders interact with
• Created moments where users experienced an unfair advantage in real life
• Translated the idea across physical spaces like chai stalls, travel, and public environments
• Extended into digital platforms through contextual banners, landing pages, and media placements
• Designed multiple touchpoints that reinforced the unfair advantage across the user journey
• Ensured the idea stayed consistent across both physical and digital ecosystems
It wasn’t just a feature. It was an unfair advantage… felt everywhere.
Kotak Securities
Turned a pricing benefit into a campaign that gave traders an unfair advantage everywhere.
Client
Kotak Securities
Category
Campaign/ Digital/ Activation
Objective
To make traders feel that Kotak has changed trading by offering self-traders intraday trading absolutely free. The offer needs to be at the crux of the communication.
Insight
When every trade comes at a cost, people hold back. But remove that cost, and it feels like an unfair advantage.
Idea
Position zero brokerage as an Unfair Advantage—something that puts traders ahead in every situation.
Execution
• Brought the idea into everyday environments traders interact with
• Created moments where users experienced an unfair advantage in real life
• Translated the idea across physical spaces like chai stalls, travel, and public environments
• Extended into digital platforms through contextual banners, landing pages, and media placements
• Designed multiple touchpoints that reinforced the unfair advantage across the user journey
• Ensured the idea stayed consistent across both physical and digital ecosystems
It wasn’t just a feature. It was an unfair advantage… felt everywhere.
We didn't come this far, just to come this far.
You don’t need everything figured out.
Just a starting point is enough.
We didn't come this far, just to come this far.
You don’t need everything figured out.
Just a starting point is enough.
We didn't come this far, just to come this far.
You don’t need everything figured out.
Just a starting point is enough.