Nobel Hygiene
Run Daadu Run!
Objective
Client
Nobel Hygiene
Category
Campaign
Insight
Grandparents may ignore advice from others — but they find it difficult to refuse their grandchildren.
Idea
A heartwarming film where children lovingly remind their grandparents of all the moments they already “run” for them every day — while playing, feeding, protecting, and caring for them. The campaign reframed running not as exercise, but as love, joy, and emotional connection.
Film Concept A series of children speak directly to their grandparents: “You say you can’t walk properly… then how do you run when I steal your glasses?” “You run behind me while feeding me faster than a cheetah!” “If you run, nobody will scold you for falling down.” The film ends with an empty race track waiting for senior citizens to show up — followed by the child shouting: “Run Daadu Run!”
Extension Potential The idea could extend into: Senior citizen marathon partnerships Mumbai Marathon senior category activations Doctor-led wellness communities Family participation campaigns On-ground registrations through grandchildren
Through multiple ideas and communication formats similar to this one, the larger objective remained consistent — encouraging and enabling women across India to start, restart, and grow in their professional journeys.
Nobel Hygiene
Run Daadu Run!
Objective
Client
Nobel Hygiene
Category
Campaign
Insight
Grandparents may ignore advice from others — but they find it difficult to refuse their grandchildren.
Idea
A heartwarming film where children lovingly remind their grandparents of all the moments they already “run” for them every day — while playing, feeding, protecting, and caring for them. The campaign reframed running not as exercise, but as love, joy, and emotional connection.
Film Concept A series of children speak directly to their grandparents: “You say you can’t walk properly… then how do you run when I steal your glasses?” “You run behind me while feeding me faster than a cheetah!” “If you run, nobody will scold you for falling down.” The film ends with an empty race track waiting for senior citizens to show up — followed by the child shouting: “Run Daadu Run!”
Extension Potential The idea could extend into: Senior citizen marathon partnerships Mumbai Marathon senior category activations Doctor-led wellness communities Family participation campaigns On-ground registrations through grandchildren
Through multiple ideas and communication formats similar to this one, the larger objective remained consistent — encouraging and enabling women across India to start, restart, and grow in their professional journeys.
Let’s Bring Clarity to your Content
You don’t need everything figured out. Just a starting point is enough.
richa@richdiary.com
TheRichDiary2026. All rights reserved.
Designed by Sucheta M.
Let’s Bring Clarity to your Content
You don’t need everything figured out. Just a starting point is enough.
richa@richdiary.com
TheRichDiary2026. All rights reserved.
Designed by Sucheta M.
Let’s Bring Clarity to your Content
You don’t need everything figured out. Just a starting point is enough.
richa@richdiary.com
TheRichDiary2026. All rights reserved.
Designed by Sucheta M.