

Kores
An art and stationery brand focused on creativity, learning, and hands-on expression for children.
Client
Kores
Category
Website / Personal Brand
Objective
To promote Kores Clay by encouraging parents to spend meaningful, creative time with their children.
Insight
During brainstorming, we observed how modern parents are often consumed by work, routines, and household responsibilities — leaving very little uninterrupted time for their children.
Idea
A social experiment designed to show that even ten focused minutes of creative play can create meaningful parent-child bonding.

Execution
• The film was shot over four days on Madh Island, using real families instead of actors, creating natural, authentic interactions on camera. Two hosts guided parents through simple clay-based activities using Kores products, demonstrating how small moments of creative engagement can make a genuine emotional impact.
Kores Clay became more than a product: it became a conversation starter between parents and children.



Kores
An art and stationery brand focused on creativity, learning, and hands-on expression for children.
Client
Kores
Category
Website / Personal Brand
Objective
To promote Kores Clay by encouraging parents to spend meaningful, creative time with their children.
Insight
During brainstorming, we observed how modern parents are often consumed by work, routines, and household responsibilities — leaving very little uninterrupted time for their children.
Idea
A social experiment designed to show that even ten focused minutes of creative play can create meaningful parent-child bonding.

Execution
• The film was shot over four days on Madh Island, using real families instead of actors, creating natural, authentic interactions on camera. Two hosts guided parents through simple clay-based activities using Kores products, demonstrating how small moments of creative engagement can make a genuine emotional impact.
Kores Clay became more than a product: it became a conversation starter between parents and children.



Kores
An art and stationery brand focused on creativity, learning, and hands-on expression for children.
Client
Kores
Category
Website / Personal Brand
Objective
To promote Kores Clay by encouraging parents to spend meaningful, creative time with their children.
Insight
During brainstorming, we observed how modern parents are often consumed by work, routines, and household responsibilities — leaving very little uninterrupted time for their children.
Idea
A social experiment designed to show that even ten focused minutes of creative play can create meaningful parent-child bonding.

Execution
• The film was shot over four days on Madh Island, using real families instead of actors, creating natural, authentic interactions on camera. Two hosts guided parents through simple clay-based activities using Kores products, demonstrating how small moments of creative engagement can make a genuine emotional impact.
Kores Clay became more than a product: it became a conversation starter between parents and children.






We didn't come this far, just to come this far.
You don’t need everything figured out.
Just a starting point is enough.



We didn't come this far, just to come this far.
You don’t need everything figured out.
Just a starting point is enough.



We didn't come this far, just to come this far.
You don’t need everything figured out.
Just a starting point is enough.


