Herkey
India’s largest AI-powered platform to unlock women’s work-life aspirations. Worked across blogs, social media, emailers, and editorial communication for multiple platform initiatives and campaigns.
Objective
Client
Herkey
Category
Campaign/ Digital/ Activation
Insight
While work-from-home became widely accepted, many outdated assumptions around productivity, discipline, and professionalism continued to shape workplace conversations.
Idea
A content-led communication approach built around breaking common work-from-home myths through relatable, informative, and platform-friendly storytelling. The thought was adapted across multiple formats including blogs, social media, and email communication to maintain consistency in messaging while reaching audiences through different touchpoints.
• Built a clarity-first website structure focused on decision-making, not decoration
• Defined a sharp homepage flow: What I do (immediately clear) Selected work (proof within seconds) Clients & credibility Services explained simply Testimonials for trust Direct, frictionless contact
• Used real projects as primary selling tools instead of long descriptions
• Eliminated fluff, jargon, and vague positioning
• Designed content to work across devices with clean readability
Through multiple ideas and communication formats similar to this one, the larger objective remained consistent — encouraging and enabling women across India to start, restart, and grow in their professional journeys.
Herkey
India’s largest AI-powered platform to unlock women’s work-life aspirations. Worked across blogs, social media, emailers, and editorial communication for multiple platform initiatives and campaigns.
Objective
Client
Herkey
Category
Campaign/ Digital/ Activation
Insight
While work-from-home became widely accepted, many outdated assumptions around productivity, discipline, and professionalism continued to shape workplace conversations.
Idea
A content-led communication approach built around breaking common work-from-home myths through relatable, informative, and platform-friendly storytelling. The thought was adapted across multiple formats including blogs, social media, and email communication to maintain consistency in messaging while reaching audiences through different touchpoints.
• Built a clarity-first website structure focused on decision-making, not decoration
• Defined a sharp homepage flow: What I do (immediately clear) Selected work (proof within seconds) Clients & credibility Services explained simply Testimonials for trust Direct, frictionless contact
• Used real projects as primary selling tools instead of long descriptions
• Eliminated fluff, jargon, and vague positioning
• Designed content to work across devices with clean readability
Through multiple ideas and communication formats similar to this one, the larger objective remained consistent — encouraging and enabling women across India to start, restart, and grow in their professional journeys.
Let’s Bring Clarity to your Content
You don’t need everything figured out. Just a starting point is enough.
richa@richdiary.com
TheRichDiary2026. All rights reserved.
Designed by Sucheta M.
Let’s Bring Clarity to your Content
You don’t need everything figured out. Just a starting point is enough.
richa@richdiary.com
TheRichDiary2026. All rights reserved.
Designed by Sucheta M.
Let’s Bring Clarity to your Content
You don’t need everything figured out. Just a starting point is enough.
richa@richdiary.com
TheRichDiary2026. All rights reserved.
Designed by Sucheta M.