Club Mahindra - Teddy Travelogues
Turned children into travel influencers by building a platform where their stories shaped family holidays.
Objective
Execution
• Launched Club Mahindra Teddy Travelogues, a kids-led digital e-zine platform for sharing holiday experiences
• Invited children across India to participate across 8 themed categories: My Family Holiday — one family picture captured by the child Holiday Stories — travel story written by the child My Favorite Travel Companion — a special companion captured through the child’s lens Young Traveler — solo moments of the child exploring The Rhyme Journey — a poem about the holiday written by the child Why Travel? — thoughts and reflections on travel, by the child Holidoodle — drawings and doodles inspired by holidays Delicious Diary — food experiences during the holiday captured and captioned by the child
• Encouraged submissions across formats—stories, photos, videos, poems, doodles, and more
• Built a crowdsourced content ecosystem, not just a campaign
• Created a published platform where children became creators of travel inspiration Enabled continuous engagement through user-generated content
It wasn’t just a campaign. It was a platform where children shaped the destination.
Club Mahindra - Teddy Travelogues
Turned children into travel influencers by building a platform where their stories shaped family holidays.
Objective
Execution
• Launched Club Mahindra Teddy Travelogues, a kids-led digital e-zine platform for sharing holiday experiences
• Invited children across India to participate across 8 themed categories: My Family Holiday — one family picture captured by the child Holiday Stories — travel story written by the child My Favorite Travel Companion — a special companion captured through the child’s lens Young Traveler — solo moments of the child exploring The Rhyme Journey — a poem about the holiday written by the child Why Travel? — thoughts and reflections on travel, by the child Holidoodle — drawings and doodles inspired by holidays Delicious Diary — food experiences during the holiday captured and captioned by the child
• Encouraged submissions across formats—stories, photos, videos, poems, doodles, and more
• Built a crowdsourced content ecosystem, not just a campaign
• Created a published platform where children became creators of travel inspiration Enabled continuous engagement through user-generated content
It wasn’t just a campaign. It was a platform where children shaped the destination.
Let’s Bring Clarity to your Content
You don’t need everything figured out. Just a starting point is enough.
richa@richdiary.com
TheRichDiary2026. All rights reserved.
Designed by Sucheta M.
Let’s Bring Clarity to your Content
You don’t need everything figured out. Just a starting point is enough.
richa@richdiary.com
TheRichDiary2026. All rights reserved.
Designed by Sucheta M.
Let’s Bring Clarity to your Content
You don’t need everything figured out. Just a starting point is enough.
richa@richdiary.com
TheRichDiary2026. All rights reserved.
Designed by Sucheta M.